• Google Mayday trying to recover my traffic

    Posted on June 7th, 2010 Artur Sonnenhohl 3 comments

    On the last post of this site i show that my traffic is going down, thinking i am doing something wrong or thinks like that.

    Had you ever eard about the google mayday? When i wrote my last post i never had eard about it, now i think it is a nightmore to some webmasters.

    This update consists of optimize the results of the from long keywords searches like: “cheap digital cameras in us” and not for searches like “digital cameras”,

    but my main site whois.gwebtools.com receive most part of his visitors for short search querys like “digital cameras” and is still loosing traffic everyday.

    Im trying to understand now how this new update really works and how can i fix my site to recover the traffic i have befor.

    If someone is also having the same experience, share what you know still now, maybe it can be useful.

    good luck to all of us :)


  • 3 Things You Must Do Before You Submit To Article Directories

    Posted on May 19th, 2010 aymen No comments

    http://static.squidoo.com/resize/squidoo_images/-1/draft_lens2390923module13580945photo_1232620687articleimages.jpg

    To all writers and non-writers out there, now is the time to start digging up those creative writing skills back.
    With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers. This is why article writing, submissions and publications are also getting popular.
    There are already many tools that people can use to make the process of distributing their articles more easily. Though this is invaluable in getting the contents more exposure, which is only half of the story.
    Let us take a look first at the common mistakes that some people make before submitting their contents to article directories:
    1. Confusing the reason to promote the articles with the reason to write them.
    In article writing, there are three key benefits why you are promoting them; branding, lead generation and promotion, which are all part of your optimization efforts.
    But there is only one reason why you write an article, and that is to inform your audience. If the article is not focused on this primary and most important purpose, it will fail to achieve the three promotion benefits because no one will be interested in reading them.
    You need to figure out first how to get people to read what is in your article, then make them click on your resource box. You can achieve this by producing better contents.
    2. Failing to maximize the promotional opportunities of article marketing.
    You may know already that your articles can help you generate additional links back to your site. But do you know that you can get more visitors and better search engine results from that same articles?
    Mention keywords at strategic places. Just be sure not to overdo them. Some are even using anchor texts which is also an effective method. But it is important to know that majority of the directories are not able to support this.
    Remember that is not only about the links back to your site. Part of doing well in your article marketing is getting picked up by publishers with a large number of audiences and gaining the ability of leveraging other brands because of the quality of your work. Better search engine results also are great benefits.
    But these things do not put much money in your pocket. There are other factors that can turn your article marketing efforts into an opportunity that can boost your earnings. Not just increase the number of visitors to your site.
    Start out with a plan and see to it that your article will serve the function that you intended it to have.
    3. Publishing content that does not help your readers.
    Maybe in the process of writing articles, you are thinking that all that is you wanted is links back to your site. And any visitors it can generate are fine.
    Guess what? Not all article banks and directories are going to accept your content automatically. Oftentimes, they have some guidelines and specifications on the articles that they are accepting.
    You can double the number of sites you can submit to by writing articles that the directories want to share with other people. All it takes is one publisher with a hundred thousand readers to increase your potential audience overnight.
    Write the articles that publishers want in their publications if you want your article marketing to work the most effective way for you. This also means you have to obey the standard guidelines, spell checks, researching on a good topic and even hiring a writer to produce a good content on your behalf.
    In the end, it is all really a matter of choice on your part. You can start getting a little exposure from increased links back but on a very basic level. Or enjoy massive exposure from a little extra time making quality contents.
    It will be your choice. You may not be aware of the fact that an article submitted on directories is not meant to have the same level of exposure as highly-targeted content ones geared on a narrow group of people.
    Learn the difference between these two and it will surely help you know what kinds of articles to write and to submit.


  • 14 impressive tips to Increase Ranking and Website Traffic

    Posted on April 24th, 2010 aymen No comments

    It is worth cataloguing the basic principles to be implemented to increase website traffic and search engine rankings.

    1)Create a site with valuable content, products or services.

    2)Place primary and secondary keywords within the first 25 words in your page content and spread them evenly throughout the document.

    3)Research and use the right keywords/phrases to attract your target customers.

    4)Use your keywords in the right fields and references within your web page. Like Title, META tags, Headers, etc.

    5)Keep your site design simple so that your customers can navigate easily between web pages, find what they want and buy products and services.

    6)Submit your web pages i.e. every web page and not just the home page, to the most popular search engines and directory services. Hire someone to do so, if required. Be sure this is a manual submission. Do not engage an automated submission service.

    7)Keep track of changes in search engine algorithms and processes and accordingly modify your web pages so your search engine ranking remains high. Use online tools and utilities to keep track of how your website is doing.

    8)Monitor your competitors and the top ranked websites to see what they are doing right in the way of design, navigation, content, keywords, etc.

    9)Use reports and logs from your web hosting company to see where your traffic is coming from. Analyze your visitor location and their incoming sources whether search engines or links from other sites and the keywords they used to find you.

    10)Make your customer visit easy and give them plenty of ways to remember you in the form of newsletters, free reports, reduction coupons etc.

    11)Demonstrate your industry and product or service expertise by writing and submitting articles for your website or for article banks so you are perceived as an expert in your field.

    12)When selling products online, use simple payment and shipment methods to make your customer’s experience fast and easy.

    13)When not sure, hire professionals. Though it may seem costly, but it is a lot less expensive than spending your money on a website which no one visits.

    14)Don’t look at your website as a static brochure. Treat it as a dynamic, ever-changing sales tool and location, just like your real store to which your customers with the same seriousness.


  • Using Google Adwords To Drive Laser Targeted Traffic

    Posted on April 12th, 2010 aymen No comments

    The biggest well known secret in generating wealth in the internet based business or e-commerce is Traffic. Everybody knows it; every site wants it and every site needs it. The point of websites is to be visited and viewed. Many elaborate designs, money and countless hours of developing a site to make them beautiful and attractive are utilized. Without traffic, it is for naught.

    With traffic comes a potential customer which basically means sales which in turn means profit. While many sites have collapsed in the past with the downturn of many internet based business, many smaller sites have generated good money by concentrating on a certain niche and some subniches.

    This is a reason why e-commerce site laser target certain groups of people and drive them to their site to showcase their sites and products. Precision marketing is essential so that you could count on all the traffic on your site as potential customers.

    Using Money to Make Money

    It’s a common business notion that if you want to make money, you have to spend money. One good way of spending money for business gain is through advertising. Advertising brings in the people because through advertising, they know that there is such a company or product in existence. With the right type of advertising, you can see the spurt of traffic growth to your site. With a high volume of traffic, even if only a small portion or percentage turns out to be buying customers it is still a good average of profit generating income.

    Right now, there is no other advertising scheme that would be worth every cent than using Google’s Adwords. The surge in popularity of Google’s Adwords is very evident as you can see so many sites sporting this ad scheme.

    In using Google’s Adwords, you pay a certain fee depending on the number of keywords your ad is keyword sensitive to. Each time a person does a search in Google, the keyword or keywords use generate ads in the side of Google which are generated by the keywords they have assigned for their ads.

    This method laser targets the traffic a site wants for their site. This also ensures that you are readily visible in the first page of a search result. Paying Google for this ad scheme ensures that your target group of people sees your ads. You drive your laser targeted traffic to your site which provides for their needs and wants. You can also be sure that you can meet their demands and needs.

    Aside from Google, you can also be featured in their other search networks, these includes sites like, AskJeeves, AOL Search and Netscape. These sites also show Adwords ads that react to searches done by visitors. There are also content networks, non-search engine sites that feature Google Adwords, which will also carry your ads. But this is subjected to the niche the site features. Your chosen keywords will determine which content network shall feature your ad. The frequency of your ad shall also be determined by your allowed budget.

    Laser Targeting your Traffic

    To get a good number or estimate of the traffic to buying customer ratio it is good to laser target your traffic. Knowing that your traffic are all potential customers and are interested in your products and company provides you with a more accurate statistics. This will show you how effective your utilizing of Google Adwords is.

    Drive laser targeted traffic to your site by using keywords or keyword phrases for your Goggle Adwords that pertains to your company and to your products. There are many online internet tools that can help you in choosing keywords and keyword phrases that are currently in demand that could help drive laser targeted traffic to your site.

    With your Google Adwords ad, you are ensured that every click to your ad is a potential customer that is precisely looking pr interested in what you have to offer. Make sure that your Google Adwords ad has the right keywords so that you can drive you’re laser targeted traffic to your site.

    Using Google Adwords to help boost the drive to increase laser targeted traffic will prove to be very beneficial as many other companies can attest to. The benefits are high with the cost relatively justifiable.


  • Relationships between Search Engines and Marketing

    Posted on November 29th, 2009 aymen No comments

    The landscape of search engines have went through some drastic changes over the years.  Not only with technology, but also with various partnerships between the many different search companies as well.

    You might be running your search engine queries on a particular search engine, although who is actually supplying the results - it could be a different
    company altogether.

    Below, is a list of the search engines that feed your precious keywords:

    Yahoo
    Yahoo provides the primary search results for Yahoo search, Alta Vista, and AllTheWeb, and receives paid listings from Yahoo Search Marketing (formerly known as Overture).

    Google
    Google provides the primary search engine results to Google AOL Search and also Netscape.  Google also supplies paid listings to Lycos, Ask, Netscape, AOLSearch, and HotBot.  It also supplies secondary  results to HotBot and receives it’s directory data from DMOZ.

    Lycos
    Lycos receives the directory search results from DMOZ, primary results from Ask, and paid listings from Google Adwords.

    Hotbot
    Hotbot receives directory search results from DMOZ, primary search results from Ask, and paid/secondary results from Google Adwords.

    Ask
    Ask provides primary results to Ask, Hotbot, and  Lycos.  It receives secondary search results from Teoma and the directory results from DMOZ, with paid listings from Google Adwords.

    In relations to marketing, search engines can  provide anything you want to know.  If someone is looking for something, they normally refer to the
    search engines.  When they type it in, the highest sites on the engines will show - which is normally where the visitor will go.

    By keeping good position on the search engines,  you’ll be near the first for visitors who are looking for a certain product.  You can make a lot of money
    with search engines as well, if you know what you are doing.


  • Using appropriate keywords in your image file names

    Posted on October 16th, 2009 aymen No comments

    One of the websites of my friend gets hundreds of visits a month from people who are  searching for images. I’m not sure how valuable those visitors are, but I didn’t have to do anything very special to get them.
    Google Images - http://images.google.com - makes it easy for people to
    search for graphics online.
    To take advantage of this, when choosing the file name of an image on your
    site, use an appropriate key phrase, for example, “book-ends.jpg” if you’re
    promoting book ends.
    Here’s a tip I just discovered…
    When I searched in Google Images for “book ends” I discovered that the
    very first search result was for a page which did NOT contain a graphic of
    book ends!
    Instead, the page contained a “book ends” LINK to a book ends graphic on
    a second page. It if suits the design of your site, you may want to
    experiment with this technique.
    I’m not sure how much use traffic to images is, but if it’s ADDITIONAL traffic
    you can get simply by choosing image file names carefully, it’s worth
    having.


  • High quality, unique content for a long-term free search engine traffic.

    Posted on October 11th, 2009 aymen No comments

    This is the most important tip of all. Sadly, it’s one which many website
    owners ignore.
    Provide LOTS of information-rich, keyword-rich, useful content for the
    search engines and humans to find.
    You know that search engines are being clogged with junk at an alarming
    rate. The other day, I came across a marketer who was boasting that he
    owned more than 20,000 blogs - and he’s not the only one.
    Consider the scary effect of this exponential increase in low quality blogs
    and websites. Old, large, well established sites will inevitably become more
    and more important and trusted by the search engines.
    Owning a large, well established, high quality site is a very solid investment
    in your future.
    These days, even Google’s webmaster guidelines advise affiliates to
    publish “unique and relevant” content.
    If you spend time thinking of ways to provide truly USEFUL content that
    people will talk about, you’ll automatically end up with lots of free, one-way links to your site as people recommend it without even being asked to do so.
    I’ve been building information-rich websites ever since I created my first site in 1996. This method has worked extremely well for me and continues to work very well.
    If your website helps solve people’s problems, they’ll love you for it.


  • How to make your website search engine friendly?

    Posted on October 5th, 2009 aymen 1 comment

    The most important thing you should keep in mind when dealing with websites promotion is what we call “SEO” (search engine optimization),if you are really interested in growing you business and getting allot of leads you should consider enhancing your internal and external SEO:

    Internal SEO:

    When a google bot enter your site and find that you ignored the internal Website SEO you will have lots of problem with google,so make sure you respect the following instructions:

    -Edit your title tag <title></title> so it contain your Website name,be sure you have a descriptive title.

    -Meta tags:meta tags are so important in each engines,so make sure you take care of meta tags for more search engine visibility.

    External SEO:

    -Backlinks:Backlinks are incoming links to a Website or web page. In the search engine optimization world, the number of backlinks is one indication of the popularity or importance of the website,so make sure you link back to your Website once you have the chance.

    -Anchor text:The anchor text, link label or link title is the visible, clickable text in a hyperlink.It is very important to make anchor texts while you link back because google use these anchor texts as keywords.

    Those are the most important things you should know as a beginning.

    I hope this would help you guys,and good luck.


  • Understanting robots.txt in 5 minutes

    Posted on March 1st, 2009 Artur Sonnenhohl 2 comments

    A lot of people have a lot of doubts about the function of the robots.txt file and the right configuration of this file.
    I will explain in a few words what the real fuction and how to configure the robots.txt, just the basics.

    The robots.txt file always need to be in the root / of the domain, example www.gwebtools.com/robots.txt, its a standard for search engines.

    Good search engines like google, yahoo, live, ask and many others will respect the options that you configure in your robots.txt, bad search engines like exploits crawler will not respect.

    The robots.txt is a simple text file to help the search engines index only relevant content about your website.

    Configuring the robots.txt is very easy, the options are:

    User-agent: In this option you can put the crawler name like Googlebot or * for all crawlers, that means the configurations will be applied only to those crawlers.
    Disallow: With this option you specify wich folders, pages you don´t want the crawler access and index.
    Allow: With this option you specify wich folders, pages the crawler can access and index (by default it index all).
    Sitemap: You can specify the url of your sitemap.

    –  robots.txt example 01 begin –
    User-agent: *
    Disallow: /
    Allow: /list-of-pages.php
    Allow: /contact.php
    – end of robots.txt example 01 –

    Explanation: In this example the rules apply to all crawlers, and just two pages can be indexed list-of-pages.php and contact.php.

    –  robots.txt example 02 begin –
    User-agent: Googlebot
    Allow: /
    Disallow: /downloads
    Allow: /downloads/signup.php
    – end of robots.txt example 02 –

    Explanation: In this example the rules apply just to googlebot all urls can be indexed, except the folder /downloads, but the page /downloads/signup.php can be indexed.

    Easy. Doubts send comments.