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Relationships between Search Engines and Marketing

The landscape of search engines have went through some drastic changes over the years.  Not only with technology, but also with various partnerships between the many different search companies as well.

You might be running your search engine queries on a particular search engine, although who is actually supplying the results - it could be a different
company altogether.

Below, is a list of the search engines that feed your precious keywords:

Yahoo
Yahoo provides the primary search results for Yahoo search, Alta Vista, and AllTheWeb, and receives paid listings from Yahoo Search Marketing (formerly known as Overture).

Google
Google provides the primary search engine results to Google AOL Search and also Netscape.  Google also supplies paid listings to Lycos, Ask, Netscape, AOLSearch, and HotBot.  It also supplies secondary  results to HotBot and receives it’s directory data from DMOZ.

Lycos
Lycos receives the directory search results from DMOZ, primary results from Ask, and paid listings from Google Adwords.

Hotbot
Hotbot receives directory search results from DMOZ, primary search results from Ask, and paid/secondary results from Google Adwords.

Ask
Ask provides primary results to Ask, Hotbot, and  Lycos.  It receives secondary search results from Teoma and the directory results from DMOZ, with paid listings from Google Adwords.

In relations to marketing, search engines can  provide anything you want to know.  If someone is looking for something, they normally refer to the
search engines.  When they type it in, the highest sites on the engines will show - which is normally where the visitor will go.

By keeping good position on the search engines,  you’ll be near the first for visitors who are looking for a certain product.  You can make a lot of money
with search engines as well, if you know what you are doing.

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Using appropriate keywords in your image file names

One of the websites of my friend gets hundreds of visits a month from people who are  searching for images. I’m not sure how valuable those visitors are, but I didn’t have to do anything very special to get them.
Google Images - http://images.google.com - makes it easy for people to
search for graphics online.
To take advantage of this, when choosing the file name of an image on your
site, use an appropriate key phrase, for example, “book-ends.jpg” if you’re
promoting book ends.
Here’s a tip I just discovered…
When I searched in Google Images for “book ends” I discovered that the
very first search result was for a page which did NOT contain a graphic of
book ends!
Instead, the page contained a “book ends” LINK to a book ends graphic on
a second page. It if suits the design of your site, you may want to
experiment with this technique.
I’m not sure how much use traffic to images is, but if it’s ADDITIONAL traffic
you can get simply by choosing image file names carefully, it’s worth
having.

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High quality, unique content for a long-term free search engine traffic.

This is the most important tip of all. Sadly, it’s one which many website
owners ignore.
Provide LOTS of information-rich, keyword-rich, useful content for the
search engines and humans to find.
You know that search engines are being clogged with junk at an alarming
rate. The other day, I came across a marketer who was boasting that he
owned more than 20,000 blogs - and he’s not the only one.
Consider the scary effect of this exponential increase in low quality blogs
and websites. Old, large, well established sites will inevitably become more
and more important and trusted by the search engines.
Owning a large, well established, high quality site is a very solid investment
in your future.
These days, even Google’s webmaster guidelines advise affiliates to
publish “unique and relevant” content.
If you spend time thinking of ways to provide truly USEFUL content that
people will talk about, you’ll automatically end up with lots of free, one-way links to your site as people recommend it without even being asked to do so.
I’ve been building information-rich websites ever since I created my first site in 1996. This method has worked extremely well for me and continues to work very well.
If your website helps solve people’s problems, they’ll love you for it.

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How to make your website search engine friendly?

The most important thing you should keep in mind when dealing with websites promotion is what we call “SEO” (search engine optimization),if you are really interested in growing you business and getting allot of leads you should consider enhancing your internal and external SEO:

Internal SEO:

When a google bot enter your site and find that you ignored the internal Website SEO you will have lots of problem with google,so make sure you respect the following instructions:

-Edit your title tag <title></title> so it contain your Website name,be sure you have a descriptive title.

-Meta tags:meta tags are so important in each engines,so make sure you take care of meta tags for more search engine visibility.

External SEO:

-Backlinks:Backlinks are incoming links to a Website or web page. In the search engine optimization world, the number of backlinks is one indication of the popularity or importance of the website,so make sure you link back to your Website once you have the chance.

-Anchor text:The anchor text, link label or link title is the visible, clickable text in a hyperlink.It is very important to make anchor texts while you link back because google use these anchor texts as keywords.

Those are the most important things you should know as a beginning.

I hope this would help you guys,and good luck.

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Understanting robots.txt in 5 minutes

A lot of people have a lot of doubts about the function of the robots.txt file and the right configuration of this file.
I will explain in a few words what the real fuction and how to configure the robots.txt, just the basics.

The robots.txt file always need to be in the root / of the domain, example www.gwebtools.com/robots.txt, its a standard for search engines.

Good search engines like google, yahoo, live, ask and many others will respect the options that you configure in your robots.txt, bad search engines like exploits crawler will not respect.

The robots.txt is a simple text file to help the search engines index only relevant content about your website.

Configuring the robots.txt is very easy, the options are:

User-agent: In this option you can put the crawler name like Googlebot or * for all crawlers, that means the configurations will be applied only to those crawlers.
Disallow: With this option you specify wich folders, pages you don´t want the crawler access and index.
Allow: With this option you specify wich folders, pages the crawler can access and index (by default it index all).
Sitemap: You can specify the url of your sitemap.

–  robots.txt example 01 begin –
User-agent: *
Disallow: /
Allow: /list-of-pages.php
Allow: /contact.php
– end of robots.txt example 01 –

Explanation: In this example the rules apply to all crawlers, and just two pages can be indexed list-of-pages.php and contact.php.

–  robots.txt example 02 begin –
User-agent: Googlebot
Allow: /
Disallow: /downloads
Allow: /downloads/signup.php
– end of robots.txt example 02 –

Explanation: In this example the rules apply just to googlebot all urls can be indexed, except the folder /downloads, but the page /downloads/signup.php can be indexed.

Easy. Doubts send comments.