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Joint ventures AND email captures

Ebook authors do joint ventures with website owners and newsletter
publishers not just to sell products, but also to get a huge rush of website
visitors and to collect email addresses.
Consider how most ebook authors do joint ventures. They write a book or
create a product, contact a few dozen newsletter publishers giving them a
review copy and ask them to promote the book for a generous share of the
revenue.
Depending on the quality of the preselling and the quality of the sites
salesletter, about 90 to 99% of the people who arrive at the site leave
without buying anything.
What a dreadful waste of hard-earned traffic!

More cunning marketers create an email capture or NameSqueeze page.
They give away a useful free report or mini-course. If visitors want it, the
only way to get it is to hand over an email address.
Their free report or mini-course then promotes the ebook.
It’s extra work, but this technique captures many more email addresses (for
more repeat visits) and increases the number of sales.
John Reese uses this technique brilliantly to promote his newsletter and
CDs. You can see it in action here.
I’m a keen subscriber because I like to keep a close eye on whatever John
does.