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Relationships between Search Engines and Marketing

The landscape of search engines have went through some drastic changes over the years.  Not only with technology, but also with various partnerships between the many different search companies as well.

You might be running your search engine queries on a particular search engine, although who is actually supplying the results - it could be a different
company altogether.

Below, is a list of the search engines that feed your precious keywords:

Yahoo
Yahoo provides the primary search results for Yahoo search, Alta Vista, and AllTheWeb, and receives paid listings from Yahoo Search Marketing (formerly known as Overture).

Google
Google provides the primary search engine results to Google AOL Search and also Netscape.  Google also supplies paid listings to Lycos, Ask, Netscape, AOLSearch, and HotBot.  It also supplies secondary  results to HotBot and receives it’s directory data from DMOZ.

Lycos
Lycos receives the directory search results from DMOZ, primary results from Ask, and paid listings from Google Adwords.

Hotbot
Hotbot receives directory search results from DMOZ, primary search results from Ask, and paid/secondary results from Google Adwords.

Ask
Ask provides primary results to Ask, Hotbot, and  Lycos.  It receives secondary search results from Teoma and the directory results from DMOZ, with paid listings from Google Adwords.

In relations to marketing, search engines can  provide anything you want to know.  If someone is looking for something, they normally refer to the
search engines.  When they type it in, the highest sites on the engines will show - which is normally where the visitor will go.

By keeping good position on the search engines,  you’ll be near the first for visitors who are looking for a certain product.  You can make a lot of money
with search engines as well, if you know what you are doing.

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Valve announces a budget of $ 25 million for marketing its new video game

Valve Software, known for their games Half Life, Team Fortress, and Left 4 Dead as well as its engine, the Source Engine, announced they would spend nearly $ 25 million in advertising and marketing for their new games Left 4 Dead 2. This budget goes well beyond the 10 million dollars allocated for the first episode of the series.

His vice-president of marketing, Doug Lombardi says this because:

“Left 4 Dead 2 has already beaten the record for the largest number of pre-orders in the history of our company and we are still over a month out of the game”

Indeed, pre-orders in question were already 300% higher than the first Left 4 Dead. This may seem surprising because the game seemed to be boycotted by fans of the first hour because the new game more like an add-on than a true new game.