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How to make your website search engine friendly?

The most important thing you should keep in mind when dealing with websites promotion is what we call “SEO” (search engine optimization),if you are really interested in growing you business and getting allot of leads you should consider enhancing your internal and external SEO:

Internal SEO:

When a google bot enter your site and find that you ignored the internal Website SEO you will have lots of problem with google,so make sure you respect the following instructions:

-Edit your title tag <title></title> so it contain your Website name,be sure you have a descriptive title.

-Meta tags:meta tags are so important in each engines,so make sure you take care of meta tags for more search engine visibility.

External SEO:

-Backlinks:Backlinks are incoming links to a Website or web page. In the search engine optimization world, the number of backlinks is one indication of the popularity or importance of the website,so make sure you link back to your Website once you have the chance.

-Anchor text:The anchor text, link label or link title is the visible, clickable text in a hyperlink.It is very important to make anchor texts while you link back because google use these anchor texts as keywords.

Those are the most important things you should know as a beginning.

I hope this would help you guys,and good luck.

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Understanting robots.txt in 5 minutes

A lot of people have a lot of doubts about the function of the robots.txt file and the right configuration of this file.
I will explain in a few words what the real fuction and how to configure the robots.txt, just the basics.

The robots.txt file always need to be in the root / of the domain, example www.gwebtools.com/robots.txt, its a standard for search engines.

Good search engines like google, yahoo, live, ask and many others will respect the options that you configure in your robots.txt, bad search engines like exploits crawler will not respect.

The robots.txt is a simple text file to help the search engines index only relevant content about your website.

Configuring the robots.txt is very easy, the options are:

User-agent: In this option you can put the crawler name like Googlebot or * for all crawlers, that means the configurations will be applied only to those crawlers.
Disallow: With this option you specify wich folders, pages you don´t want the crawler access and index.
Allow: With this option you specify wich folders, pages the crawler can access and index (by default it index all).
Sitemap: You can specify the url of your sitemap.

–  robots.txt example 01 begin –
User-agent: *
Disallow: /
Allow: /list-of-pages.php
Allow: /contact.php
– end of robots.txt example 01 –

Explanation: In this example the rules apply to all crawlers, and just two pages can be indexed list-of-pages.php and contact.php.

–  robots.txt example 02 begin –
User-agent: Googlebot
Allow: /
Disallow: /downloads
Allow: /downloads/signup.php
– end of robots.txt example 02 –

Explanation: In this example the rules apply just to googlebot all urls can be indexed, except the folder /downloads, but the page /downloads/signup.php can be indexed.

Easy. Doubts send comments.